Role: Lead Designer

Assignment:
Commodity Fragrances is a brand of Euro perfumes that we were tasked to create an ad set for, for prospecting clients, clients that had never seen or heard of Commodity before. We had to create ads to help educate potential buyers on the brand and why they should buy Commodity. I was responsible for the creative direction and execution of designs, once designs were complete and approved I worked with an animator to bring designs to life.